Summaries

Mastering Keyword Research for 2023: Strategies and Tools

Mastering Keyword Research for 2023: Strategies and Tools

Surfside PPC
Short summary
Learn the best strategies and tools for keyword research, including Google Keyword Planner and search console. Understand the importance of targeting specific keywords to drive organic traffic and inc
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How to Optimize Google Ads with Ad Extensions

How to Optimize Google Ads with Ad Extensions

Jason Whaling
Short summary
Learn how to optimize your Google Ads by using ad extensions effectively. Ad extensions can help improve your ad's visibility and provide additional information to users.
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10 Google Ads Mistakes You Need to Avoid

10 Google Ads Mistakes You Need to Avoid

Surfside PPC
Short summary
Learn about 10 common mistakes in Google Ads campaigns and how to avoid them. Topics include conversion tracking, smart bidding strategies, organized ad groups, cost controls, keyword match types, tes
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Google Introduces Bard and Gemini Pro: A Comprehensive Overview

Google Introduces Bard and Gemini Pro: A Comprehensive Overview

Surfside PPC
Short summary
Google has announced the release of Bard, now upgraded with Gemini Pro. Bard is a free tool that offers advanced capabilities, including understanding, summarizing, reasoning, coding, and planning. Ge
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Google Ad Strategy for Local Businesses: A Comprehensive Guide

Google Ad Strategy for Local Businesses: A Comprehensive Guide

Surfside PPC
Short summary
Learn how to implement a successful Google ad strategy for local businesses, including tips on conversion tracking, Google Local Service ads, and optimizing for phone calls.
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A Guide to Different YouTube Advertising Campaign Types and Formats

A Guide to Different YouTube Advertising Campaign Types and Formats

Surfside PPC
Short summary
Learn about the various types and formats of YouTube advertising campaigns and how to create them. Explore skippable in-stream ads, non-skippable entry ads, in-feed video ads, bumper ads, outstream ad
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How to Create Organized Google Ads Ad Groups for Maximized Return on Ad Spend

How to Create Organized Google Ads Ad Groups for Maximized Return on Ad Spend

Surfside PPC
Short summary
Learn how to create organized Google Ads ad groups based on landing pages for better campaign performance and return on ad spend.
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The 7 Best Lead Magnets for Effective Lead Generation

The 7 Best Lead Magnets for Effective Lead Generation

Jason Whaling
Short summary
Learn about the seven best lead magnets that can help you generate leads and boost your business. These lead magnets include audits, case studies, resource lists, reports, guides, templates, and tools
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The Best Way to Set up and Manage Google Ads for Profit

The Best Way to Set up and Manage Google Ads for Profit

Jason Whaling
Short summary
Learn how to set up, manage, and profit from Google Ads, based on an analysis of over 2 million in ad spend. Get detailed step-by-step guidance and access to a Google Ads Playbook.
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The Ultimate Guide to Creating a Niche Website for Amazon Affiliate Marketing

The Ultimate Guide to Creating a Niche Website for Amazon Affiliate Marketing

Surfside PPC
Short summary
Learn how to build a niche website for Amazon affiliate marketing with step-by-step instructions. Discover the best practices for driving traffic and earning income online.
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The Four-Part Framework for Writing Compelling Landing Page Copy

The Four-Part Framework for Writing Compelling Landing Page Copy

Jason Whaling
Short summary
Learn how to write compelling copy for your landing pages using a four-part proven framework called AIDA. This framework helps you grab attention, build interest, create desire, and call the viewer to
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Create Amazing AI Videos with ChatGPT and invideo

Create Amazing AI Videos with ChatGPT and invideo

Kevin Stratvert
Short summary
Learn how to create AI videos using ChatGPT and invideo. Generate scripts, find matching stock footage, and customize your video. All in a few simple steps.
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How to Set Up Google Ads Conversion Tracking for Your Shopify Website

How to Set Up Google Ads Conversion Tracking for Your Shopify Website

Surfside PPC
Short summary
Learn how to set up Google Ads conversion tracking for your Shopify website using Google Analytics 4 and Google Tag Manager.
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The Benefits of Dynamic Search Ads for Your Search Campaigns

The Benefits of Dynamic Search Ads for Your Search Campaigns

Surfside PPC
Short summary
Dynamic search ads automatically generate relevant ad content based on your website's content and user search queries. They offer real-time optimization, expanded reach, landing page matching, and the
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The Basics of Search Engine Marketing: A Comprehensive Guide

The Basics of Search Engine Marketing: A Comprehensive Guide

Surfside PPC
Short summary
Learn the difference between search engine marketing and search engine optimization. Understand the importance of campaign objectives, choosing the right SEM channel, setting budgets, creating landing
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How to Set Up a Google Merchant Store and Connect with Shopify

How to Set Up a Google Merchant Store and Connect with Shopify

DtekDigital
Short summary
Learn how to create a Google Merchant store and connect it with your Shopify platform for free. This tutorial provides step-by-step instructions and highlights the benefits of using Google Merchant st
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How to Create an Effective Sales Page and Write Compelling Sales Copy

How to Create an Effective Sales Page and Write Compelling Sales Copy

Jason Whaling
Short summary
Learn how to design a sales page and write persuasive sales copy to boost conversion rates. Choose between video sales letters and text-based sales pages, and use the ada framework to create a winning
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Mastering Project Management: A Comprehensive Guide to Success

Mastering Project Management: A Comprehensive Guide to Success

Simplilearn
Short summary
Learn the fundamentals of project management, including project planning, tools, and certifications. Gain insights from industry experts and prepare for the PMP exam. Perfect for aspiring project mana
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Mastering Call Campaigns in Google Ads

Mastering Call Campaigns in Google Ads

Surfside PPC
Short summary
Learn how to create and optimize call campaigns in Google Ads to drive phone calls and conversions. Discover the benefits of call only ads for service-based businesses and how to set up conversion tra
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How to Track Conversions in Google Ads

How to Track Conversions in Google Ads

Easy Feed For Google Shopping
Short summary
Learn how to track conversions in Google Ads by installing the app and setting up conversion actions. Use different values for each conversion and verify the tag through Google Tag Manager. Monitor th
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The Ultimate Guide to Creating Effective Lead Magnets

The Ultimate Guide to Creating Effective Lead Magnets

Jason Whaling
Short summary
Learn how to create lead magnets to grow your email list and generate qualified leads. Follow a simple five-step process to develop ideas, make lead magnets that provide value, and package them effect
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