Summaries

Mastering Google Ads Audience Targeting: Everything You Need to Know

Mastering Google Ads Audience Targeting: Everything You Need to Know

Surfside PPC
Short summary
Learn how to effectively target audiences for your Google Ads search, display, and video campaigns. Explore location and language targeting, demographics, and audience segments. Discover the power of
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How to Start a Business with Zero Capital

How to Start a Business with Zero Capital

The Goodness Ensemble with Matlou
Short summary
Starting a business with zero capital may seem daunting, but there are strategies to overcome this challenge. Brokering deals and crowdfunding are two options that provide control over your endeavor a
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How to Conduct Competitor Keyword Research using Free Tools

How to Conduct Competitor Keyword Research using Free Tools

Surfside PPC
Short summary
Learn how to conduct competitor keyword research using free tools and find valuable insights that can improve your website's SEO. Explore the tools available, such as Moz, SEMrush, and SpyFu, and disc
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The Best Strategies to Increase Phone Calls for Your Business Using Google Ads

The Best Strategies to Increase Phone Calls for Your Business Using Google Ads

Surfside PPC
Short summary
Learn how to drive more phone calls for your business using Google Ads. Eligible businesses can utilize local Services ads to pay for leads instead of clicks. Set up conversion tracking and optimize y
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The Basics of Search Engine Marketing: A Comprehensive Overview

The Basics of Search Engine Marketing: A Comprehensive Overview

Surfside PPC
Short summary
Search engine marketing (SEM) is the process of creating paid advertising campaigns that appear in search engine results. Advertisers target keywords to drive potential customers to their website. SEM
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Overcoming Fear and Doubt: Strategies for Personal and Business Success

Overcoming Fear and Doubt: Strategies for Personal and Business Success

The Goodness Ensemble with Matlou
Short summary
Learn strategies to overcome fear and doubt in business and attract success. Practice positive affirmations, visualization techniques, mindfulness and meditation, goal setting, and seeking support. By
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The Ultimate Guide to Feed Optimization for E-Commerce Brands

The Ultimate Guide to Feed Optimization for E-Commerce Brands

Myles Root - Google Ads for eCommerce Brands
Short summary
Learn how to optimize your product feed to maximize profits from your Google ads
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Getting Started with YouTube Advertising: A Step-by-Step Guide

Getting Started with YouTube Advertising: A Step-by-Step Guide

Surfside PPC
Short summary
Learn how to set up a Google Ads account, create a YouTube channel, and run video advertisements for your business.
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Google Cloud Platform: A Comprehensive Overview

Google Cloud Platform: A Comprehensive Overview

Simplilearn
Short summary
This video provides a comprehensive overview of Google Cloud Platform, covering the basics, key concepts, important services, and comparison with other cloud platforms.
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The Power of Email Marketing: Your Secret Weapon to Boost Sales and Grow Your Business

The Power of Email Marketing: Your Secret Weapon to Boost Sales and Grow Your Business

Jason Whaling
Short summary
Email marketing is a powerful tool for generating sales and building a loyal customer base. Unlike social media, you have full control over your email list and don't have to worry about algorithm chan
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The Ultimate Google Ads Tutorial for Beginners - Step-by-Step Guide

The Ultimate Google Ads Tutorial for Beginners - Step-by-Step Guide

Surfside PPC
Short summary
Learn the best practices for setting up a Google Ads search campaign to target keywords and drive relevant traffic to your landing pages. Track conversions and optimize bidding for maximum results.
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Setting Up Facebook Ads: A Step-by-Step Guide

Setting Up Facebook Ads: A Step-by-Step Guide

Metics Media X
Short summary
Learn how to set up Facebook ads by creating a business page, business manager account, ad account, and Facebook pixel. Once set up, you can start creating and optimizing your ad campaigns.
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The Ultimate Guide to Running Standard Shopping Campaigns for E-commerce Brands

The Ultimate Guide to Running Standard Shopping Campaigns for E-commerce Brands

Myles Root - Google Ads for eCommerce Brands
Short summary
Learn how to set up and optimize standard shopping campaigns for your e-commerce brand to maximize profit and scalability.
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How to Quickly Build a Landing Page for Free using Systemi.io

How to Quickly Build a Landing Page for Free using Systemi.io

Jason Whaling
Short summary
Learn how to create a landing page for free using Systemi.io. Follow the simple steps to design an attractive landing page and set up your account. No coding knowledge needed!
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Maximizing Google Ads Performance with Shared Budgets

Maximizing Google Ads Performance with Shared Budgets

Surfside PPC
Short summary
Shared budgets in Google Ads allow you to share a budget between multiple campaigns, maximizing performance and optimizing spending. Learn how to set up shared budgets and combine them with portfolio
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How to Create a Successful Google Display Ads Campaign

How to Create a Successful Google Display Ads Campaign

Surfside PPC
Short summary
Learn how to create, optimize, and target a Google Display Ads campaign for maximum success. Includes strategies, best practices, and conversion tracking.
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Shopify SEO Tutorial for Beginners: Step-by-Step Action Plan

Shopify SEO Tutorial for Beginners: Step-by-Step Action Plan

Surfside PPC
Short summary
Learn how to optimize your Shopify website for keywords and drive more organic search engine traffic. Focus on on-site SEO and keyword research. Update title tags and meta descriptions. Create consist
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Maximizing Your Income as a Consultant: The 3P Squared Model

Maximizing Your Income as a Consultant: The 3P Squared Model

Jason Whaling
Short summary
Learn how to structure your consulting business and attract the right clients to maximize your income. Follow the 3P Squared Model to leverage your time and avoid burnout.
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The Ultimate Guide to Using Google Trends for Marketing

The Ultimate Guide to Using Google Trends for Marketing

Surfside PPC
Short summary
In this video, you'll learn how to effectively use Google Trends for marketing. Discover new topic and keyword ideas, find trending topics and news, and enhance your SEO and keyword research strategie
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How to Track Calls from Ads and Website: A Step-by-Step Guide

How to Track Calls from Ads and Website: A Step-by-Step Guide

DtekDigital
Short summary
Learn how to track calls made from ad extensions and your website using Google Ads. Tracking calls is crucial for service-based businesses as it allows Google to optimize your ads based on the data co
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The Fundamentals of SEO: A Beginner's Guide to Ranking on Google

The Fundamentals of SEO: A Beginner's Guide to Ranking on Google

Ahrefs
Short summary
Learn the fundamentals of SEO and how to rank on Google. This course covers keyword research, on-page optimization, link building, and technical SEO. SEO drives organic traffic, is free, and reaches m
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