How to Set Up Google Ads Conversion Tracking in Shopify

🔧Setting up Google Ads conversion tracking in Shopify using Google Analytics is essential for optimizing your ads and increasing sales.

📊By importing conversion events like add to cart, start checkout, and purchases into Google Ads, you can track and measure the effectiveness of your campaigns.

💡Creating a Google Analytics 4 account and linking it to your Shopify store is the first step in setting up conversion tracking.

🔄Connecting your Google Analytics 4 account to your Shopify store allows for the automatic transfer of conversion data.

📝Once connected, you can import conversion events and set them as primary or secondary actions for optimization in Google Ads.

Why is conversion tracking important in Google Ads?

—Conversion tracking allows you to measure the effectiveness of your ads and optimize them for better results. It helps you understand which campaigns are driving sales and which ones need improvement.

Do I need to have a Google Analytics account to set up conversion tracking in Shopify?

—Yes, you need to create a Google Analytics 4 account and link it to your Shopify store in order to set up conversion tracking.

Can I track different types of conversion events in Google Ads?

—Yes, you can track various conversion events such as add to cart, start checkout, and purchases by importing them into Google Ads from your Google Analytics 4 account.

What is the difference between primary and secondary conversion actions?

—The primary conversion action is the main goal you want to optimize your ads for, typically the purchase event. Secondary conversion actions are additional events you want to track but not optimize for, such as add to cart or start checkout.

How long does it take for conversion data to appear in Google Analytics and Google Ads?

—It may take up to 24 hours for conversion data to appear in both Google Analytics and Google Ads after setting up conversion tracking.

00:00Learn how to set up Google Ads conversion tracking in Shopify using Google Analytics.

01:40Create a Google Analytics 4 account and link it to your Shopify store.

03:00Connect your Shopify store to Google Analytics 4 to automatically transfer conversion data.

06:00Import conversion events like add to cart, start checkout, and purchases into Google Ads.

09:00Set the primary conversion action to optimize your ads for and define secondary conversion actions.