🔍Research the types of ads in search results to determine eligibility for Google Local Services ads.
💡Use Google Local Services ads to generate leads and phone calls for your local business.
💰Consider running search campaigns if the cost per lead for Local Services ads is high.
⏰Create separate ad groups based on different services offered.
📍Set up conversion tracking to effectively optimize your Google Ads campaign.
What are Google Local Services ads?
—Google Local Services ads are ads that allow local businesses to reach potential customers through search results.
How can I check my eligibility for Google Local Services ads?
—You can check your eligibility by going through the eligibility form on the Google Local Services ads help page.
What should I do if the cost per lead for Local Services ads is high?
—Consider running search campaigns as an alternative to Local Services ads.
How should I organize my ad groups for different services?
—Create separate ad groups for each service you offer to effectively target your audience.
Why is conversion tracking important for optimizing my Google Ads campaign?
—Conversion tracking allows you to track and analyze the effectiveness of your campaigns, helping you optimize your ads for better results.
00:00This video provides a quick guide to using Google Ads for local businesses, covering the basics of creating campaigns and reaching potential customers.
00:02Research the types of ads in search results to determine eligibility for Google Local Services ads, which allow local businesses to reach potential customers.
00:08Use Google Local Services ads to generate leads and phone calls for your local business, targeting people actively searching for your services.
00:15Consider running search campaigns if the cost per lead for Local Services ads is high, to optimize your budget and reach a larger audience.
00:21Create separate ad groups based on different services offered, allowing you to effectively target your audience and customize your ads.
00:31Set up conversion tracking to effectively optimize your Google Ads campaign, tracking the effectiveness of your ads and making data-driven decisions.
