Improving Google Ads Performance with Shopping Campaigns

🔍Shopping campaigns can be a powerful addition to your Google Ads account, but many advertisers overlook them.

💼Maximize your return on ad spend by running performance Max campaigns alongside your shopping campaigns.

📊Observe the performance of your shopping campaigns for 30-60 days to identify top-performing products.

💡Optimize your Merchant Center by adding identifiers and specific values to your products.

💰Segment out top-performing products into their own shopping campaigns to allocate more budget and maximize conversions.

Why should I incorporate shopping campaigns into my Google Ads account?

—Shopping campaigns can help you reach new customers, increase visibility for your products, and improve overall ad performance.

How can I optimize my shopping campaigns for maximum return on ad spend?

—One strategy is to run performance Max campaigns alongside your shopping campaigns, allowing Google's AI to optimize your budget and conversions.

How long should I observe the performance of my shopping campaigns?

—It is recommended to observe the performance for 30-60 days to gather enough data and identify top-performing products.

How can I improve the performance of my shopping campaigns?

—Optimize your Merchant Center by adding identifiers and specific values to your products, allowing Google to better prioritize and display your ads.

Should I create separate shopping campaigns for top-performing products?

—Yes, segmenting out top-performing products into their own shopping campaigns allows you to allocate more budget and focus on maximizing conversions for those products.

00:00In this video, learn how to improve the performance of your Google Ads account by incorporating shopping campaigns.

06:25Follow best practices for setting up and optimizing your shopping campaigns, including connecting your Merchant Center and adding identifiers to your products.

09:20Utilize the feed-only strategy to target all products and gather data on their performance over 30-60 days.

10:43Segment out top-performing products from the catch-all campaign into their own shopping campaigns to allocate more budget and maximize conversions.