How to Track Calls from Ads and Website: A Step-by-Step Guide

📞Tracking calls is essential for service-based businesses as it provides valuable data for optimizing ad performance.

💼Call tracking from ad extensions and website helps Google gather more data, enabling better ad optimization.

🔢You can set up conversion actions in Google Ads to track calls, including call extensions and calls from your website.

📰Conversion actions can be customized with parameters such as conversion value, call length, and click-through window.

💡Google Tag Manager can be used to implement call tracking code on your website for easier management.

Why is call tracking important?

—Call tracking provides valuable data for optimizing ad performance and allows service-based businesses to better understand their customers' behavior.

Can I track calls made from ad extensions?

—Yes, you can track calls made from ad extensions by setting up conversion actions in Google Ads and configuring call length and attribution settings.

How can I track calls from my website?

—To track calls from your website, you can set up conversion actions and implement call tracking code using Google Tag Manager or manually add the tracking code to your website's header.

What parameters can I customize for conversion actions?

—You can customize conversion actions by specifying conversion value, call length, click-through window, and attribution settings to suit your business goals.

Is there a recommended call length for tracking?

—The recommended call length for tracking can vary, but setting it to 5-10 seconds ensures most calls are captured without counting repeat calls from the same number.

00:00In this video, you will learn how to track calls made from ad extensions and your website using Google Ads.

00:22Tracking calls is crucial for service-based businesses as it provides valuable data for optimizing ad performance.

02:23You can set up conversion actions in Google Ads to track calls, including call extensions and calls from your website.

05:55Google Tag Manager can be used to implement call tracking code on your website for easier management.

10:42Call tracking allows service-based businesses to gain insights into customers' behavior and optimize ads accordingly.