How to Add GTIN and MPN to Google Merchant for Shopify Stores

💡Adding GTIN and MPN to Google Merchant for Shopify stores is crucial for improving performance and reaching a wider audience.

🚀You can add GTIN and MPN to individual products in Shopify or use the Google and YouTube app for bulk uploads.

📈Creating a supplemental feed in the Google Merchant Center allows you to add GTIN and MPN in bulk, improving efficiency.

❌If your products don't have GTIN or MPN numbers, it's important to exclude them to avoid performance limitations.

📚Refer to Google's documentation for detailed instructions and guidelines on adding GTIN and MPN.

How do I add GTIN and MPN to individual products in Shopify?

—Go to the back end of your Shopify store, select the product, scroll down to the barcode section, and add the GTIN and MPN numbers.

Can I add GTIN and MPN in bulk?

—Yes, you can use the Google and YouTube app to add GTIN and MPN in bulk for multiple products or variants.

What is a supplemental feed?

—A supplemental feed is a way to add GTIN and MPN in bulk to your Google Merchant Center account using a Google Sheet or Content API.

Should I exclude products without GTIN or MPN numbers?

—Yes, excluding products without GTIN or MPN numbers is important to avoid performance limitations and ensure accurate data.

Where can I find more information on adding GTIN and MPN?

—Refer to Google's documentation and resources for detailed instructions, guidelines, and best practices on adding GTIN and MPN.

00:00The video explains how to add GTIN and MPN to Google Merchant for Shopify stores.

01:40Excluding products without GTIN or MPN numbers is crucial for performance optimization.

03:39Creating a supplemental feed allows bulk addition of GTIN and MPN.

04:57Diagnostics in the Google Merchant Center help identify products with missing identifiers.

05:21Consider subscribing for more videos on adding identifiers and improving Shopify store performance.