🔍Track Google Ads conversions by setting up Google Tag Manager and Google Analytics
⚙️Install Tag Manager and create a GA4 tag to track conversions on your confirmation page
🔗Link your Google Analytics and Google Ads accounts to import the conversion into Google Ads
📈Optimize your campaign for the conversion and start tracking your conversions
📺Watch the video for a step-by-step guide on tracking Google Ads conversions
What do I need to track Google Ads conversions?
—You need a Google Ads account, a Google Tag Manager account, and a Google Analytics 4 account. You also need a confirmation page on your website.
How do I install Google Tag Manager?
—Create a free Tag Manager account, go to the admin section, and install the Tag Manager code on your website.
How do I create a GA4 tag?
—In Tag Manager, create a new tag for Google Analytics 4, enter your measurement ID, and set the trigger to fire on all pages.
How do I import the conversion into Google Ads?
—Make sure your Google Analytics 4 account is linked to your Google Ads account. Then, go to Google Ads, click on Tools and Settings, go to Conversions, and import the conversion from your Google Analytics 4 property.
How do I optimize my campaign for the conversion?
—When setting up or editing your Google Ads campaign, choose the conversion action you created and optimize your bidding for that conversion.
00:00Welcome to Marketing 10, a series of video lessons about marketing in 10 minutes or less.
00:05Learn how to track Google Ads conversions using Google Tag Manager and Google Analytics.
01:58Install Google Tag Manager on your website by pasting the code in the header.
03:30Create a GA4 tag in Tag Manager with your measurement ID and trigger it on all pages.
04:46Link your Google Analytics 4 account to your Google Ads account and import the conversion.
06:37Optimize your campaign for the conversion and start tracking your conversions.
08:40Subscribe to the Surfside PPC YouTube channel for more videos on Google Ads.
