Summaries

The Basics of Search Engine Marketing: A Comprehensive Guide

The Basics of Search Engine Marketing: A Comprehensive Guide

Surfside PPC
Short summary
Learn the difference between search engine marketing and search engine optimization. Understand the importance of campaign objectives, choosing the right SEM channel, setting budgets, creating landing
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How to Set Up a Google Merchant Store and Connect with Shopify

How to Set Up a Google Merchant Store and Connect with Shopify

DtekDigital
Short summary
Learn how to create a Google Merchant store and connect it with your Shopify platform for free. This tutorial provides step-by-step instructions and highlights the benefits of using Google Merchant st
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How to Create an Effective Sales Page and Write Compelling Sales Copy

How to Create an Effective Sales Page and Write Compelling Sales Copy

Jason Whaling
Short summary
Learn how to design a sales page and write persuasive sales copy to boost conversion rates. Choose between video sales letters and text-based sales pages, and use the ada framework to create a winning
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Mastering Project Management: A Comprehensive Guide to Success

Mastering Project Management: A Comprehensive Guide to Success

Simplilearn
Short summary
Learn the fundamentals of project management, including project planning, tools, and certifications. Gain insights from industry experts and prepare for the PMP exam. Perfect for aspiring project mana
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Mastering Call Campaigns in Google Ads

Mastering Call Campaigns in Google Ads

Surfside PPC
Short summary
Learn how to create and optimize call campaigns in Google Ads to drive phone calls and conversions. Discover the benefits of call only ads for service-based businesses and how to set up conversion tra
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How to Track Conversions in Google Ads

How to Track Conversions in Google Ads

Easy Feed For Google Shopping
Short summary
Learn how to track conversions in Google Ads by installing the app and setting up conversion actions. Use different values for each conversion and verify the tag through Google Tag Manager. Monitor th
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The Ultimate Guide to Creating Effective Lead Magnets

The Ultimate Guide to Creating Effective Lead Magnets

Jason Whaling
Short summary
Learn how to create lead magnets to grow your email list and generate qualified leads. Follow a simple five-step process to develop ideas, make lead magnets that provide value, and package them effect
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7 Proven Tactics for Increasing Conversions on Your Website - Conversion Optimization Guide

7 Proven Tactics for Increasing Conversions on Your Website - Conversion Optimization Guide

Jason Whaling
Short summary
Discover 7 proven tactics to optimize your website and sales funnel for higher conversions. Learn about split testing, tracking, micro conversions, and more.
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Supercharge Your Business with Google Ads: Drive More Phone Calls

Supercharge Your Business with Google Ads: Drive More Phone Calls

Surfside PPC
Short summary
Learn how to use Google Ads to drive more phone calls for your business and maximize your budget. Discover strategies for local service ads, tracking phone call conversions, call extensions, and more.
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Quick and Effective Free Competitive Analysis: Step-by-Step Guide

Quick and Effective Free Competitive Analysis: Step-by-Step Guide

Surfside PPC
Short summary
Learn how to do a quick and effective free competitive analysis using tools like Google Trends, Google Keyword Planner, and more. Find competitors, relevant keywords, and advertising strategies to enh
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Five Reasons Why Your Paid Advertising Campaigns May Not Be Performing

Five Reasons Why Your Paid Advertising Campaigns May Not Be Performing

Surfside PPC
Short summary
Conversion tracking, competitive pricing, relevant ads and landing pages, and user experience are key factors that can impact the performance of paid advertising campaigns.
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Copywriting Formulas to Grab Attention and Boost Conversions

Copywriting Formulas to Grab Attention and Boost Conversions

Jason Whaling
Short summary
Learn how to write persuasive copy for ads and funnel pages using proven copywriting formulas. Discover techniques to grab attention, agitate pain points, and provide solutions to persuade potential c
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Mastering AI Tool Usage: 3 Steps to Success

Mastering AI Tool Usage: 3 Steps to Success

Jeff Su
Short summary
Learn how to effectively use AI tools like ChatGPT and Google Barge by following these three steps: writing good prompts, applying prompts in relevant situations, and creating a learning plan for the
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10 Reasons Why You Should Learn Robotic Process Automation

10 Reasons Why You Should Learn Robotic Process Automation

Simplilearn
Short summary
Robotic Process Automation (RPA) is the use of software with AI and machine learning capabilities to handle repetitive tasks. Learning RPA offers fast implementation, minimal training time, no employe
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The Ultimate Guide to Running Google Ads Successfully

The Ultimate Guide to Running Google Ads Successfully

Metics Media
Short summary
Learn everything you need to know to successfully start running Google Ads. This A to Z guide covers step-by-step instructions and insider tips to help you set up your ads correctly and get the most v
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Boost Your Conversions: Key Strategies for Optimizing Your Funnel

Boost Your Conversions: Key Strategies for Optimizing Your Funnel

Jason Whaling
Short summary
Learn how to improve your conversions by segmenting your funnels, reducing friction, and grabbing attention with effective headlines. Discover the power of upsells and the importance of email automati
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How to Get Started with Microsoft Advertising (Bing Ads) in 2021

How to Get Started with Microsoft Advertising (Bing Ads) in 2021

Surfside PPC
Short summary
Learn how to get started with Microsoft Advertising (formerly Bing Ads) and sign up for an account to get $100 in search advertising. Import campaigns from Google Ads and set up conversion tracking us
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How to Set Up Phone Call Conversions in Google Ads

How to Set Up Phone Call Conversions in Google Ads

Surfside PPC
Short summary
Learn how to set up phone call conversions in Google Ads and track calls from your advertisements. Follow these steps to create call conversion actions, set call lengths, and implement call extensions
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How to Use Chat GPT for Ad Copy: 8 Prompts for Quick Ad Copy Generation

How to Use Chat GPT for Ad Copy: 8 Prompts for Quick Ad Copy Generation

Surfside PPC
Short summary
Learn how to quickly generate ad copy using Chat GPT. Get 8 prompts for creating ad copy and a document with all the prompts. Focus on using Chat GPT for ad copy rather than other advertising strategi
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The Ultimate Sales Funnel Building Guide: How to Build a Fully Functional Sales Funnel for Free

The Ultimate Sales Funnel Building Guide: How to Build a Fully Functional Sales Funnel for Free

Jason Whaling
Short summary
Learn how to build a fully functional sales funnel for free using three pieces of software: MailerLite, Wave Accounting, and Vimeo.
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How to Import Google Ads Campaign Into Microsoft Advertising

How to Import Google Ads Campaign Into Microsoft Advertising

Surfside PPC
Short summary
Learn how to import your existing Google Ads campaign into your Microsoft Advertising account in a simple step-by-step process. By importing your successful campaign, you can track conversions in Micr
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