Running Ads for Local Businesses: A Comprehensive Guide

TLDRLearn how to run ads for local businesses whether you're a business owner or freelancer. Get started with Google Ads and create successful campaigns.

Key insights

📈Running ads for local businesses can benefit both business owners and freelancers/agencies.

🏢There are two types of Google Ads accounts: normal Google Ads account and MCC (Manager Account). MCC is suitable for freelancers/agencies.

💻To run Google Ads, you need a Google Ads account. Follow the steps to create a normal Google Ads account or MCC.

📍Location targeting is important for local businesses. Use precise targeting settings to reach the right audience.

🔎Keyword research is crucial for successful campaigns. Use Google Ads Keyword Planner for effective keyword selection.

Q&A

What are the benefits of running ads for local businesses?

—Running ads for local businesses can increase brand visibility, attract more customers, and drive revenue growth.

Which type of Google Ads account is suitable for freelancers or agencies?

—MCC (Manager Account) is suitable for freelancers or agencies as it allows managing multiple Google Ads accounts under one umbrella.

How do I create a Google Ads account?

—To create a Google Ads account, visit the Google Ads website and follow the step-by-step instructions to set up your account.

Why is location targeting important for local businesses?

—Location targeting helps local businesses reach their target audience in specific geographical areas, increasing the chances of generating relevant leads.

How can I perform effective keyword research for Google Ads?

—Use Google Ads Keyword Planner to discover relevant keywords, analyze search volumes, and choose the most effective keywords for your campaigns.

Timestamped Summary

00:00Introduction to running ads for local businesses.

01:10Explanation of Google Ads and the two types of accounts: normal Google Ads account and MCC (Manager Account).

02:22Step-by-step instructions on creating Google Ads accounts for local businesses.

07:12Importance of location targeting and how to set precise targeting settings for local businesses.

11:02Guidance on performing effective keyword research using Google Ads Keyword Planner.

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