How to Set Up Phone Call Conversion Tracking on Your Website

TLDRLearn how to install Google tag manager and set up phone call conversion tracking on your website. Use the headers and footers plugin for WordPress and copy and paste the header and body codes. Set up phone call conversions in Google Ads and create tags in Google Tag Manager. Verify that the conversion tracking is working correctly.

Key insights

📞Install Google Tag Manager and set up the website by copying and pasting the header and body codes.

📊Set up phone call conversions in Google Ads to track calls from ads and calls from the website.

📲Use the Headers and Footers plugin for WordPress to easily install the necessary codes.

⚙️Verify the installation of the Google Tag Manager code and the conversion tracking settings.

🔍Use the Google Chrome Tag Assistant extension to check if the tags are properly installed on the website.

Q&A

How do I install Google Tag Manager on my website?

Go to tagmanager.google.com and set up the website. Copy the header and body codes provided and paste them into the appropriate sections of your website's code.

Do I need to install Google Tag Manager for every page of my website?

No, you can install Google Tag Manager on just one page of your website and it will work for all pages. However, it's recommended to install it on all pages for consistency.

Can I track phone call conversions from ads and the website separately?

Yes, in Google Ads, you can set up separate conversion actions for calls from ads and calls from the website. This allows you to track and optimize each type of conversion separately.

Does phone call conversion tracking work on mobile websites?

Yes, phone call conversion tracking can be set up for both desktop and mobile websites. Make sure to follow the instructions for tracking mobile click-to-call conversions if you're experiencing any issues.

How can I verify that the conversion tracking is working correctly?

You can use the Google Tag Assistant extension for Chrome to see if the Google Tag Manager code is installed correctly on your website. Additionally, you can test the phone call conversion tracking by clicking on the phone number link on your website and checking if the conversions are recorded in Google Ads.

Timestamped Summary

00:00To set up phone call conversion tracking on your website, you need to install Google Tag Manager.

01:32Use the Headers and Footers plugin for WordPress to easily install the necessary header and body codes.

02:25Set up phone call conversions in Google Ads and create conversion actions for calls from ads and calls from the website.

08:45Verify the installation of the Google Tag Manager code and the conversion tracking settings.

10:54Use the Google Chrome Tag Assistant extension to check if the tags are properly installed on the website.