10 Google Ads Mistakes You Need to Avoid

💡Not using conversion tracking is a common mistake that prevents getting the most out of campaigns. Setting up a lead or sales conversion action is essential.

🔑Using smart bidding strategies, such as maximizing conversions or Target CPA, helps optimize campaigns for better results.

📂Organize ad groups by theme and use tightly themed keywords to improve targeting and relevancy.

💰Lower-budget advertisers should use cost controls, such as maximum bid limits and shared budgets, to maximize results within their budget.

🔍Test different keyword match types, like broad, phrase, and exact, to find the best-performing keywords for your campaign.

Why is conversion tracking important?

—Conversion tracking allows you to measure the success of your campaigns by tracking actions that are valuable to your business, such as leads or sales.

What are smart bidding strategies?

—Smart bidding strategies are automated bid strategies that optimize your campaigns for specific goals, such as maximizing conversions or achieving a target CPA.

How can I organize my ad groups?

—Create ad groups based on tightly themed keywords and target specific landing pages to improve ad relevance and performance.

What are cost controls in Google Ads?

—Cost controls in Google Ads allow you to set maximum bid limits and shared budgets to control your advertising spend and maximize results within your budget.

Why should I test different keyword match types?

—Testing different keyword match types helps you identify the best-performing keywords for your campaign, improving targeting and performance.

00:00Learn about 10 common mistakes in Google Ads campaigns and how to avoid them.

06:35One of the mistakes to avoid is not using conversion tracking, which hinders campaign optimization.

10:42Using smart bidding strategies, such as maximizing conversions or targeting a specific CPA, helps improve campaign performance.

18:08Organizing ad groups by theme and using tightly themed keywords improves targeting and relevance.

24:10Lower-budget advertisers should utilize cost controls, such as maximum bid limits and shared budgets, to get the most out of their campaigns.

29:52Testing different keyword match types, like broad, phrase, and exact, helps identify the best-performing keywords for your campaign.