A Guide to Different YouTube Advertising Campaign Types and Formats

📺There are various types of YouTube advertising campaign formats, including skippable in-stream ads, non-skippable entry ads, in-feed video ads, bumper ads, outstream ads, and masthead ads.

💼Skippable in-stream ads are the most common type of YouTube ad format, allowing viewers to skip the ad after a few seconds.

✨Non-skippable entry ads are shorter and viewers are not allowed to skip them. They are commonly used for brand awareness.

🔀In-feed video ads appear as thumbnails under search results, on the homepage, and in the watch next feed. Viewers have to click on the ad to watch the video.

⌛Bumper ads are non-skippable in-stream ads that are six seconds or less. They are effective for quick brand messaging.

What is the most common YouTube ad format?

—The most common YouTube ad format is skippable in-stream ads, which allow viewers to skip the ad after a few seconds.

What are non-skippable entry ads?

—Non-skippable entry ads are shorter video ads that viewers are not allowed to skip. They are often used for brand awareness.

How do in-feed video ads work?

—In-feed video ads appear as thumbnails under search results, on the homepage, and in the watch next feed. Viewers have to click on the ad to watch the video.

What are bumper ads?

—Bumper ads are non-skippable in-stream ads that are six seconds or less. They are effective for quick brand messaging.

Are masthead ads available for all advertisers?

—No, masthead ads are only available for large advertisers who go through a Google sales representative to purchase them.

00:00Introduction to different YouTube advertising campaign types and formats.

01:00Explanation of skippable in-stream ads, the most common YouTube ad format.

01:40Overview of non-skippable entry ads, shorter ads that viewers can't skip.

03:35Explanation of in-feed video ads, which appear as thumbnails and require viewers to click to watch the video.

04:41Introduction to bumper ads, non-skippable ads that are six seconds or less.