🔍The AIDA framework is a proven method for writing compelling landing page copy.
💡Use attention-grabbing headlines that address the viewer's problem or desire.
💰Highlight the benefits and results that the viewer can achieve by using your product or service.
🔍Create a sense of urgency or scarcity to motivate the viewer to take action.
🎯Include a clear call-to-action that tells the viewer exactly what to do next.
What is the AIDA framework?
—The AIDA framework is a four-part method for writing compelling copy that grabs attention, builds interest, creates desire, and calls the viewer to action.
How can I write attention-grabbing headlines?
—To write attention-grabbing headlines, address the viewer's problem or desire and use power words that evoke emotion.
How do I highlight the benefits of my product or service?
—Highlight the specific benefits and results that the viewer can achieve by using your product or service. Use clear and concise language to communicate the value.
Why is it important to create a sense of urgency?
—Creating a sense of urgency motivates the viewer to take action and prevents them from procrastinating. Limited-time offers or scarcity tactics can help create urgency.
What should I include in my call-to-action?
—Your call-to-action should be clear, specific, and tell the viewer exactly what you want them to do next. Use action words and make it easy for them to take the desired action.
00:00The video introduces the four-part framework for writing compelling landing page copy called AIDA.
02:30Attention: Grab the viewer's attention with attention-grabbing headlines that address their problem or desire.
04:45Interest: Build interest by highlighting the benefits and results they can achieve by using your product or service.
06:55Desire: Create desire by creating a sense of urgency or scarcity to motivate the viewer to take action.
08:40Action: Include a clear call-to-action that tells the viewer exactly what to do next.
