🔑The Google Ads remarketing tag can be used for display, search, YouTube, and Gmail campaigns.
📝To create the remarketing tag, go to ads.google.com, click on 'Tools and Settings', and then 'Audience Manager'.
🔒When setting up the tag, choose the 'General' option to collect the right amount of information.
🏷️Use Google Tag Manager to install the remarketing tag by copying the conversion ID.
🌐Once the tag is installed, use the Tag Assistant extension to verify its presence on the website.
What campaigns can the remarketing tag be used for?
—The remarketing tag can be used for display, search, YouTube, and Gmail campaigns.
How do I create the remarketing tag?
—To create the remarketing tag, go to ads.google.com, click on 'Tools and Settings', and then 'Audience Manager'.
Which option should I choose when setting up the tag?
—Choose the 'General' option to collect the right amount of information.
How do I install the remarketing tag using Tag Manager?
—Copy the conversion ID from the Google Ads interface and paste it into Tag Manager.
How can I verify if the tag is installed correctly?
—Use the Tag Assistant extension to check if the remarketing tag is present on the website.
00:00Introduction to installing the Google Ads remarketing tag using Tag Manager.
01:01Creating the remarketing tag in your Google Ads account.
02:57Using Google Tag Manager to install the remarketing tag by copying the conversion ID.
04:43Setting up the trigger in Tag Manager to fire the remarketing tag on all pages.
07:32Verifying the installation of the remarketing tag using the Tag Assistant extension.
