Maximizing Google Ads Performance with Shared Budgets

📊Shared budgets in Google Ads enable you to allocate a single budget to multiple campaigns, optimizing spending.

💡Shared budgets work best with manual CPC bidding strategy and search campaigns, allowing more control and optimization.

🔄Shared budgets can be easily created and managed through the Google Ads interface, providing flexibility and scalability.

🔀Shared budgets allow for distribution of budget based on performance, allocating more resources to campaigns with higher conversion rates.

💰Combining shared budgets with portfolio bid strategies can optimize spending and maximize return on ad spend, leveraging Google Ads' smart bidding capabilities.

What types of campaigns are best suited for shared budgets?

—Shared budgets work best with search campaigns and manual CPC bidding strategy, providing more control and optimization opportunities.

Can shared budgets be used with all bidding strategies?

—Shared budgets are not compatible with some smart bidding strategies, such as Maximized Conversion Value or Target Return on Ad Spend. They work best with manual CPC bidding strategy.

How can I set up a shared budget in Google Ads?

—To set up a shared budget in Google Ads, go to the 'Tools' section, select 'Shared budgets', and create a new shared budget. Then, choose the campaigns you want to include and set the shared budget amount.

Can I adjust the budget allocation within a shared budget?

—Yes, within a shared budget, Google Ads automatically optimizes the budget allocation based on the performance of each campaign. It will allocate more budget to campaigns with higher conversion rates.

How can I combine shared budgets with portfolio bid strategies?

—To combine shared budgets with portfolio bid strategies, go to the 'Tools' section, select 'Budgets and bidding', and create a new portfolio bid strategy. Choose the campaigns you want to include and set the desired bidding strategy. Then, set the shared budget to be used with the portfolio bid strategy.

00:01Shared budgets in Google Ads allow you to share a budget between multiple campaigns, optimizing spending and maximizing performance.

02:01Shared budgets work best with search campaigns and manual CPC bidding strategy, providing more control and optimization opportunities.

03:59Setting up a shared budget in Google Ads is easy. Go to the 'Tools' section, select 'Shared budgets', and create a new shared budget. Choose the campaigns to include and set the budget amount.

05:59Combining shared budgets with portfolio bid strategies can optimize spending and maximize return on ad spend, leveraging Google Ads' smart bidding capabilities.