How to Create a Google Ads Campaign from Scratch

🔑Setting clear conversion goals is essential for optimizing your Google Ads campaign and maximizing results.

📈Start with a search campaign to reach people actively searching for products or services related to your business.

💡Optimize your campaign for clicks if you're new to Google Ads and haven't generated many conversions yet.

📍Remove the Display Network option to focus solely on the search network and ensure your ads are displayed correctly.

🌍Select the locations where you sell your products or services to target the right audience.

What should I set as my campaign objective?

—Choose a campaign objective that aligns with your business goals, such as sales or leads.

Is it necessary to set conversion goals?

—Setting conversion goals is highly recommended as they help Google optimize your campaign and drive more leads or sales.

Why should I start with a search campaign?

—A search campaign allows you to target people actively searching for products or services related to your business, increasing the chances of conversion.

When should I optimize for clicks?

—Optimizing for clicks is recommended for new Google Ads accounts with limited conversion data. Once you start generating conversions, you can switch to optimizing for conversions.

Should I include the Display Network option?

—It's best to exclude the Display Network option for now and focus solely on the search network to ensure your ads are displayed appropriately.

00:00Introduction to creating a Google Ads campaign from scratch.

05:59Choosing the campaign objective and conversion goals.

08:35Selecting the campaign type and optimizing for clicks or conversions.

09:39Excluding the Display Network option to focus on the search network.

09:46Selecting the locations where your products or services are available.