Bing Ads Rebrands to Microsoft Advertising to Expand Advertising Offerings

🌐Microsoft Advertising expands its advertising offerings beyond search to include display advertising, the Microsoft Audience Network, and shopping and product listing ads.

💼The rebranding from Bing Ads to Microsoft Advertising aims to position the platform as a comprehensive advertising solution for marketers.

🌍Microsoft Audience Network allows advertisers to place ads on premium websites like MSN, Microsoft Outlook, and Microsoft Edge.

🛍️Sponsored Products on Microsoft Advertising enable manufacturers to partner with retailers to promote their products and drive sales.

📈Microsoft Advertising offers responsive ads, image-based ads, and feed-based ads to cater to different advertising needs.

What is the reason behind the rebranding?

—The rebranding from Bing Ads to Microsoft Advertising is aimed at expanding the platform's offerings beyond search advertising, positioning it as a comprehensive advertising solution for marketers.

What are the additional advertising options provided by Microsoft Advertising?

—Microsoft Advertising offers display advertising, the Microsoft Audience Network, and shopping and product listing ads, allowing marketers to reach their target audience through various channels.

What is the Microsoft Audience Network?

—The Microsoft Audience Network allows advertisers to place ads on premium websites like MSN, Microsoft Outlook, and Microsoft Edge, blending naturally into consumers' experiences.

How does Sponsored Products work on Microsoft Advertising?

—Sponsored Products on Microsoft Advertising enable manufacturers to partner with retailers to promote their products. Manufacturers and retailers share the cost of advertising as they work together to drive product sales.

What types of ads are available on Microsoft Advertising?

—Microsoft Advertising offers responsive ads, image-based ads, and feed-based ads, catering to different advertising needs and allowing advertisers to choose the most suitable format.

00:00Bing Ads is rebranding to Microsoft Advertising to expand its advertising offerings.

00:10The rebranding aims to position Microsoft Advertising as a comprehensive advertising solution.

00:39Microsoft Advertising offers display advertising, the Microsoft Audience Network, and shopping and product listing ads.

01:04The Microsoft Audience Network allows advertisers to place ads on premium websites like MSN and Microsoft Edge.

02:01Sponsored Products on Microsoft Advertising enable manufacturers to partner with retailers to promote their products.

02:51Microsoft Advertising offers responsive ads, image-based ads, and feed-based ads to cater to different advertising needs.