💡Broad match keywords offer the most volume but the least overall relevancy.
💡Phrase match keywords strike a balance between volume and relevancy.
💡Exact match keywords offer the most relevancy but the least volume.
💡Broad match keywords are recommended for large advertisers with conversion tracking and smart bidding in place.
💡Phrase match keywords are a good match type for most advertisers, especially for new campaigns.
Which keyword match type offers the most volume?
—Broad match keywords offer the most volume.
Which keyword match type offers the most relevancy?
—Exact match keywords offer the most relevancy.
Which keyword match type strikes a balance between volume and relevancy?
—Phrase match keywords strike a balance between volume and relevancy.
When should I use broad match keywords?
—Broad match keywords are recommended for large advertisers with conversion tracking and smart bidding in place.
Are phrase match keywords suitable for new campaigns?
—Yes, phrase match keywords are a good match type for most advertisers, especially for new campaigns.
00:00In this video, we will explore the three keyword match types in Google Ads: broad match, phrase match, and exact match.
02:35Broad match keywords offer the most volume but the least overall relevancy. They are recommended for large advertisers with conversion tracking and smart bidding in place.
03:59Phrase match keywords strike a balance between volume and relevancy. They are a good match type for most advertisers, especially for new campaigns.
06:08Exact match keywords offer the most relevancy but the least volume. They are suitable for advertisers who want to focus on specific search terms.
