Why Did the Apple Car Fail? The Rise and Fall of Project Titan

TLDRAfter 10 years and nearly $10 billion spent, Apple's ambitious Project Titan, the self-driving car project, has been officially canceled. The project faced numerous challenges, including leadership changes, lack of clear direction, and the difficulty of autonomous driving. Ultimately, Apple decided to shift its focus to AI, redirecting employees from Project Titan to support machine learning and other initiatives.

Key insights

🚗Apple's Project Titan, the ambitious self-driving car project, has been officially canceled after 10 years and nearly $10 billion spent.

🔀The project faced challenges such as leadership changes, lack of clear direction, and the difficulty of autonomous driving.

💡Apple decided to shift its focus to AI, redirecting employees from Project Titan to support machine learning and other initiatives.

Q&A

How much money did Apple spend on Project Titan?

—Apple spent nearly $10 billion on Project Titan.

What were the main challenges faced by Project Titan?

—Project Titan faced challenges such as leadership changes, lack of clear direction, and the difficulty of autonomous driving.

What is Apple's current focus after canceling Project Titan?

—Apple has shifted its focus to AI, redirecting employees from Project Titan to support machine learning and other initiatives.

Timestamped Summary

01:31After 10 years and nearly $10 billion spent, Apple has officially canceled its ambitious self-driving car project, Project Titan.

09:49The challenges faced by Project Titan included leadership changes, lack of clear direction, and the difficulty of autonomous driving.

11:17Apple has shifted its focus to AI, redirecting employees from Project Titan to support machine learning and other initiatives.

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