When is the Right Time to Start a Demand Generation Strategy?

📈Demand generation should be started early to capture the 97% of potential buyers who are not actively looking to purchase.

💡Demand generation is essential for building trust and relationships with customers before they are ready to buy.

🎯The right time to start demand generation is when your business has achieved product-market fit and can offer a solution to a large target audience.

💼Investing in demand generation early can lead to better scalability and long-term success for your business.

🔑Identifying your target audience's pain points and tailoring your messaging to address those pain points is crucial in demand generation.

What is the difference between product-market fit and product-customer fit?

—Product-market fit means your solution meets the needs of a target market, while product-customer fit means your solution meets the needs of individual customers within that market.

Why is it important to start demand generation early?

—Starting demand generation early allows you to build relationships, trust, and awareness with potential customers who may not be actively looking to purchase.

How can demand generation help with scalability?

—By investing in demand generation early, you can generate a larger pool of potential customers and increase your chances of scaling your business.

What role does identifying target audience pain points play in demand generation?

—Identifying target audience pain points allows you to tailor your messaging and solutions to address their specific needs, increasing their interest and engagement.

How can demand generation contribute to long-term business success?

—Demand generation helps to build a strong foundation of customer relationships and awareness, which can lead to continued growth, customer loyalty, and market dominance.

00:00Starting a demand generation strategy too late can hinder scalability and success.

01:39Product-market fit is a prerequisite for starting demand generation.

07:3080% of potential customers will not buy unless they have heard of your brand.

09:45Demand generation is about building trust and relationships with potential customers before they are ready to buy.

10:40Identifying target audience pain points and tailoring messaging to address them is crucial in demand generation.