Unlocking the Power of Organic Social: How to Convert Content into Business

TLDRLearn how to leverage organic social media to drive business growth by repurposing viral content and optimizing ad performance.

Key insights

🔥Organic social media algorithms are now based on content quality, not follower count.

💯Turning viral creative into high-performing ads creates a brandformance approach.

🎯Focus on day trading attention by constantly testing and optimizing social ads.

👥LinkedIn is an ideal platform for targeting franchisee prospects and employees of other franchise companies.

📢Create hard-hitting, persuasive content for LinkedIn to attract potential franchisees.

Q&A

What makes organic social media powerful?

Organic social media provides an opportunity to reach a wider audience based on content quality, not just follower count.

How can viral content be turned into high-performing ads?

By repurposing viral content and optimizing ad creative and copy, it's possible to create brandformance ads that drive conversions.

What is the key to successful social media advertising?

Constant testing and optimization is crucial to find the best-performing ads and maximize ROI.

Is LinkedIn a suitable platform for franchisee recruitment?

Yes, LinkedIn offers a targeted audience of professionals actively seeking business opportunities.

How can I make my LinkedIn content stand out?

Create hard-hitting, persuasive content that highlights the unique advantages of your franchise and includes testimonials from successful franchisees.

Timestamped Summary

00:00Organic social media algorithms now prioritize content quality over follower count.

06:11Repurpose viral content into high-performing ads for better conversion rates.

09:23LinkedIn is a powerful platform for targeting franchisee prospects and franchise employees.

11:26Create persuasive and hard-hitting content for LinkedIn to attract potential franchisees.

13:46Constant testing and optimization are vital for successful social media advertising.