Unlocking the Power of Lead Form Assets in Google Ads

TLDRLearn how to use lead form assets in Google Ads to capture leads without the need for visitors to go to your website.

Key insights

🔑Lead form assets allow you to capture leads directly from your Google Ads campaigns.

💡Lead forms can be added to search campaigns and display campaigns, as well as video campaigns (for advertisers with over $50,000 in spend).

📋You can customize your lead forms with a headline, description, and questions to capture relevant information from potential leads.

🚀Lead forms can help drive more leads and improve the effectiveness of your advertising campaigns.

📈You can integrate lead form submissions with your CRM or marketing software to automatically collect and manage leads.

Q&A

Where can I use lead form assets in Google Ads?

Lead form assets can be used in search campaigns, display campaigns, and video campaigns (for advertisers with over $50,000 in spend).

How can I customize my lead forms?

You can customize your lead forms with a headline, description, and questions to capture relevant information from potential leads.

Can I integrate lead form submissions with my CRM or marketing software?

Yes, you can integrate lead form submissions with your CRM or marketing software to automatically collect and manage leads.

Do lead forms improve the effectiveness of advertising campaigns?

Yes, lead forms can help drive more leads and improve the effectiveness of your advertising campaigns.

Is there a cost to use lead form assets in Google Ads?

Using lead form assets in Google Ads is free, but you will still incur the usual costs associated with running your ads.

Timestamped Summary

00:00Lead form assets in Google Ads, previously known as lead form extensions, allow you to capture leads directly from your ads without the need for visitors to go to your website.

02:15Lead forms can be added to search campaigns, display campaigns, and video campaigns (for advertisers with over $50,000 in spend).

03:30You have the flexibility to customize your lead forms with a headline, description, and questions to capture relevant information from potential leads.

05:40Integrating lead form submissions with your CRM or marketing software allows you to automatically collect and manage leads.

07:55Using lead form assets can help drive more leads and improve the effectiveness of your advertising campaigns.