🔑Five to seven-second reels no longer guarantee reach. Longer content is preferred to capture viewer interest.
💡Top-performing reels have a duration of 25 to 30 seconds or more.
🌟Content with substance that can't be easily copied resonates with viewers and builds a connection.
🧠Creating longer content with multiple hook elements and well-timed cuts keeps viewers engaged and curious.
🔒Avoid being boring and embrace experimentation to captivate your audience and stand out from the crowd.
Why are longer reels performing better on Instagram?
—Longer reels provide more time to captivate viewers and build anticipation, encouraging them to watch until the end.
Should I completely stop creating shorter content?
—Shorter content still has its place, but it should be used to complement longer, more substantial content.
How can I make my longer content more engaging?
—Include multiple hook elements, create well-timed cuts, and use text overlays to sustain viewer attention throughout.
What types of content work well with longer formats?
—Any content that tells a story, shows transformations, or takes the viewer on a journey can work well with longer formats.
How can I avoid being boring and repetitive?
—Experiment with new ideas, incorporate different perspectives, and constantly challenge yourself to create unique and captivating content.
00:00Instagram strategies that used to work are no longer effective.
00:12Longer content is gaining preference and engagement.
01:47Creating longer content with multiple hook elements and well-timed cuts keeps viewers engaged and curious.
04:32Shorter content still has its place, but it should complement longer, more substantial content.
06:47Experiment with new ideas and avoid being boring and repetitive.
