💎Data mining is an automated process that yields valuable insights without manual effort.
🔍Data mining uses statistics, artificial intelligence, and machine learning to uncover meaningful trends and relationships.
📊The data mining process consists of six steps: outlining business goals, understanding data sources, preparing data, analyzing data, reviewing results, and deploying insights.
🚀Successful data mining requires accurate data management and careful preparation to avoid providing inaccurate insights.
📈Real-life examples of data mining application include Groupon, Domino's Pizza, and Air France KLM, which have all used data mining to improve their marketing and sales performances.