Understanding the Status of Your Keywords on Google Search Network

🔍Keywords labeled as 'eligible' are in good shape and ready to run on the Google Search Network.

❌Keywords marked as 'not eligible due to low search volume' should be deleted from your campaign.

🚫Keywords labeled as 'eligible limited rarely shown due to low quality score' need improvements in ad relevance, expected click-through rate, and landing page experience.

🧩Consider organizing your campaign by creating separate ad groups for different keywords and running multiple ads within each ad group to improve relevancy.

💡Regularly monitor your quality score and make necessary optimizations to drive better ad performance and conversions.

What does it mean when a keyword is labeled as 'eligible'?

—When a keyword is labeled as 'eligible,' it means there are no issues preventing it from running on the Google Search Network.

How should I handle keywords labeled as 'not eligible due to low search volume'?

—If a keyword is labeled as 'not eligible due to low search volume,' it means the keyword doesn't receive enough searches per month. In such cases, it is recommended to delete these keywords from your campaign.

What should I do to improve keywords labeled as 'eligible limited rarely shown due to low quality score'?

—To improve keywords labeled as 'eligible limited rarely shown due to low quality score,' focus on improving ad relevance, expected click-through rate, and landing page experience. Consider creating separate ad groups for different keywords and running multiple ads within each ad group to enhance relevancy.

Why is it important to monitor and improve my quality score?

—Monitoring and improving your quality score is essential to ensure better ad performance, higher ad rank, and increased visibility for your ads. By optimizing your quality score, you can drive more conversions and achieve your advertising goals more effectively.

How often should I review my quality score and make optimizations?

—It is recommended to review your quality score regularly, especially for keywords that are not performing well. Consider a monthly review to identify keywords with low quality scores and take necessary actions to optimize them.

00:00This video explores the status of keywords on the Google Search Network and provides insights on how to optimize them.

00:25Keywords labeled as 'eligible' are ready to run without any issues or restrictions.

02:50Keywords marked as 'not eligible due to low search volume' should be deleted as they won't generate enough clicks or impressions.

03:40Keywords labeled as 'eligible limited rarely shown due to low quality score' require improvements in ad relevance, expected click-through rate, and landing page experience.

06:00Consider creating separate ad groups for different keywords and running multiple ads within each ad group to improve relevancy and ad performance.

07:45Regularly monitor your quality score and make necessary optimizations to enhance your ad performance and drive conversions.