Understanding the Decline in Instagram Reels Views: Insights and Strategies

📉The reach of Instagram reels has decreased by 76% compared to last year, mainly due to increased competition.

📊Carousels and regular image posts have shown consistent performance and are the second most engaged and reached post formats after reels.

📈Stories have seen the least decline in reach, especially for smaller accounts, where reach has even increased.

📱To combat the decrease in views, focus on creating engaging stories, using features like polls and Q&A to drive interaction and increase reach.

💡Leverage the higher reach of carousels to create visually interesting and valuable content that keeps users engaged for longer.

Why are my Instagram reels views decreasing?

—The decrease in Instagram reels views is primarily due to increased competition. As more users and brands create reels, the reach for each individual reel decreases.

What post format performs the best on Instagram?

—Carousels and regular image posts consistently perform well on Instagram, ranking second in engagement and reach after reels.

Are stories still effective for smaller accounts?

—Yes, stories have seen the least decline in reach, especially for smaller accounts. In fact, reach for stories has even increased for smaller accounts.

How can I increase the reach of my Instagram stories?

—To increase the reach of your Instagram stories, focus on creating engaging content with features like polls and Q&A. Encourage interaction and use engagement stickers to boost visibility.

How can I leverage carousels for higher reach?

—Carousels have proven to have higher reach on Instagram. Create visually interesting and valuable content using carousels to keep users engaged for longer and increase your reach.

00:00Instagram reels views are decreasing, but it's not your fault. A recent study shows that the reach of reels has dropped by 76% compared to last year, primarily due to increased competition.

07:56Carousels and regular image posts still perform well on Instagram, ranking second in engagement and reach after reels.

09:11Stories have seen the least decline in reach, especially for smaller accounts, where reach has even increased.

09:26To combat the decrease in views, focus on creating engaging stories, using features like polls and Q&A to drive interaction and increase reach.

10:39Leverage the higher reach of carousels to create visually interesting and valuable content that keeps users engaged for longer.