💰The new format is primarily driven by the desire to generate more revenue for UEFA and the participating clubs.
🔁The format change includes more games, which means more opportunities for commercialization through sponsorships and broadcast rights.
🏟️Each team will get one additional home game, increasing attendances and distributions from broadcast rights.
🏆The Champions League winner will now have to win 17 games instead of 13.
💡The new format aims to increase competitiveness by reducing the number of dead rubbers in the group stage.