Ubisoft's Ever-changing Game Launcher: A History and Subscription Expansion

TLDRUbisoft's game launcher has gone through multiple name changes, from Ubisoft game launcher to Ubisoft Connect. They also offer subscription services like Ubisoft Plus, which provides access to over 100 games in their catalog. The director of subscriptions at Ubisoft believes that gamers need to feel secure in not owning their games, similar to how consumers have adapted to not owning physical media.

Key insights

🎮Ubisoft game launcher has undergone several name changes, from Ubisoft game launcher to Ubisoft Connect.

💰Ubisoft offers a subscription service called Ubisoft Plus, which provides access to over 100 games in their catalog.

🔒The director of subscriptions at Ubisoft believes that gamers need to feel secure in not owning their games, similar to how consumers have adapted to not owning physical media.

Q&A

What is Ubisoft game launcher?

Ubisoft game launcher is a software platform used by Ubisoft to launch and manage their games on PC.

What is Ubisoft Connect?

Ubisoft Connect is the current name of Ubisoft's game launcher, which also includes social features and rewards.

What is Ubisoft Plus?

Ubisoft Plus is a subscription service offered by Ubisoft, providing access to a wide range of games in their catalog.

How much does Ubisoft Plus cost?

Ubisoft Plus costs $10 per month for the classic subscription and $20 per month for the premium subscription.

Why do gamers need to feel secure in not owning their games?

The director of subscriptions at Ubisoft believes that this shift is necessary for video game subscriptions to thrive, similar to how consumers have adapted to not owning physical media like CDs or DVDs.

Timestamped Summary

00:00Ubisoft's game launcher has undergone multiple name changes, from Ubisoft game launcher to Ubisoft Connect.

02:45Ubisoft offers a subscription service called Ubisoft Plus, providing access to a wide range of games in their catalog.

05:06The director of subscriptions at Ubisoft believes that gamers need to feel secure in not owning their games, similar to how consumers have adapted to not owning physical media like CDs or DVDs.

10:57Ubisoft has shut down online services for some games, making it important for gamers to consider the longevity of their gaming experience.