💡Building a following on social media is crucial for selling prints online.
🛍️Creating an e-commerce website allows you to have control over your work and provide a premium product.
🖼️Consider offering limited editions to create a sense of exclusivity and value.
📐Size your prints to fit standard frame dimensions to make it easier for customers to purchase frames.
📩Building a mailing list of potential buyers is crucial for long-term success.
Do I need a large following on social media to sell prints?
—Having a following, no matter the size, is beneficial for selling prints online. Engaging with your audience and building a community can lead to sales opportunities.
Should I use print-on-demand services or do my own printing?
—Using print-on-demand services can save you time and effort, especially if you're just starting out. However, if you prefer more control over the printing process, doing it yourself is an option.
What pricing strategy should I use for my prints?
—Consider market trends, production costs, and perceived value when setting your prices. Starting at around $100 for the smallest size and gradually increasing is a good guideline.
How can I create a sense of urgency for potential buyers?
—Setting an official launch date and offering limited-time discounts or exclusive access can create a sense of urgency and motivate potential buyers to make a purchase.
Can I rely solely on online marketplaces like Etsy or Instagram?
—While online marketplaces can provide visibility, relying solely on them is risky. Having your own e-commerce website gives you more control and allows you to build a mailing list of potential buyers.
00:00Selling photography prints online is a goal for many photographers, but it can be challenging without a large following on social media.
02:55Creating an e-commerce website with a domain you own is crucial for having control over your work and providing a premium product.
05:23Offering limited editions can create a sense of exclusivity and value for your prints.
06:53Size your prints to fit standard frame dimensions to make it easier for customers to buy off-the-shelf frames.
06:55Building a mailing list of potential buyers is essential for long-term success in selling prints.
08:07Promoting your prints is key to generating sales. Utilize social media platforms, email marketing, and create a hype around your launch.
09:22Marketing and promotion require persistent effort and can greatly impact your success in selling prints.
