The Winning Shoe: Behind the Scenes of Under Armour's Flow Velocity Elite

TLDRUnder Armour's Flow Velocity Elite made its debut in the running world with athlete Sharon Lakini winning the New York Marathon. This shoe, developed in just 10 months, strikes a great balance between speed and support, making it versatile for various paces in a race. With its innovative design, including a carbon plate, super critical flow foam, and supportive upper, it provides stability and comfort for runners. The development process involved feedback from athletes like Sharon, testing prototypes and fine-tuning the design.

Key insights

🏅Sharon Lakini won the New York Marathon in Under Armour's Flow Velocity Elite shoe.

⚡️The Flow Velocity Elite strikes a balance between speed and support, making it suitable for various paces in a race.

👟The shoe features a carbon plate, super critical flow foam, and a supportive upper for stability and comfort.

⏱️The shoe underwent rigorous testing and feedback from athletes like Sharon to ensure its performance.

🔬The development process involved testing various prototypes and fine-tuning the shoe's design.

Q&A

What is the stack height of the Flow Velocity Elite?

—The Flow Velocity Elite has a stack height of 39mm, with 31mm in the forefoot and an 8mm drop.

Is the shoe lightweight?

—The shoe is quoted at 212 grams, making it relatively lightweight for a racing shoe.

Why doesn't the shoe have a rubber outsole?

—The super critical flow foam used in the shoe's midsole is durable enough to eliminate the need for a rubber outsole, reducing weight and increasing efficiency.

What role did athletes play in the development of the Flow Velocity Elite?

—Athletes like Sharon Lakini tested multiple prototypes and provided feedback to fine-tune the shoe's design, ensuring it met the needs of elite runners.

How long did the development process for the shoe take?

—The development process for the Flow Velocity Elite took approximately 10 months from concept to market.

Timestamped Summary

00:00Under Armour's Flow Velocity Elite made its debut in the running world when Sharon Lakini won the New York Marathon in these shoes.

02:39The Flow Velocity Elite strikes a balance between speed and support, making it suitable for various paces in a race.

03:37The shoe features a carbon plate, super critical flow foam, and a supportive upper to provide stability and comfort.

04:41The shoe underwent rigorous testing, including feedback from athletes like Sharon Lakini, to ensure its performance.

08:10The development process for the shoe took approximately 10 months, and athletes played a crucial role in testing and fine-tuning the design.

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