The Weekend's mysterious persona and anonymity played a significant role in building his early hype and appeal.
His mixtapes, 'House of Balloons', 'Thursday', and 'Echoes of Silence', established his signature sound of dark and emotional RnB mixed with indie instrumentals.
The Weeknd's debut album, 'Kiss Land', introduced a new sound for RnB, combining toxicity and emotion in a cinematic and atmospheric way.
His dark and surreal visuals, inspired by art-house filmmakers, added depth and aesthetic appeal to his music.
The Weekend's influence on the music industry paved the way for other artists in the alternative RnB genre.