The Urgency of Defending American Democracy

🔥The survival of American democracy is at stake. There is a nonpartisan super majority in favor of democracy.

🌍People are not engaged yet in defending democracy, and there is a need to recruit compelling characters and interlocutors.

📢The information environment is toxic, with deliberate disinformation spreading in Spanish and English-language media.

💪Surrogates and paid media will play a significant role in reaching and convincing voters.

🧩The project is to stitch together a popular front that will defend American democracy.

Why is the survival of American democracy important?

—The survival of American democracy is important because it represents the values and principles upon which the nation was founded.

What is the current state of engagement in defending democracy?

—People are not fully engaged yet in defending democracy, but there is a nonpartisan super majority in favor of democracy.

What is the role of surrogates in the campaign?

—Surrogates will play a significant role in spreading the message and mobilizing support for defending democracy.

How will paid media be utilized in the campaign?

—Paid media will be used to reach and convince voters by presenting compelling messages and counteracting disinformation.

What is the goal of the project?

—The goal of the project is to stitch together a popular front that will defend American democracy.

00:02The survival of American democracy is at stake.

06:35The information environment is toxic, with deliberate disinformation spreading.

07:48The campaign needs to recruit compelling characters and interlocutors to spread the message.

08:23Surrogates and paid media will play a significant role in reaching and convincing voters.

08:28The project is to stitch together a popular front that will defend American democracy.