The Untold Story of Disney's Mobile Phone Network

TLDRDisney Mobile was a short-lived attempt by Disney to enter the mobile phone market, offering family-oriented cell phones with parental control features. The network lasted 18 months in the US before being discontinued, but later made a comeback in Japan targeting young adults.

Key insights

📱Disney Mobile offered customized branded phones with family-oriented features and parental controls.

🚫The network in the US lasted only 18 months before being discontinued.

🌍Disney Mobile made a comeback in Japan, targeting young adults who are fans of Disney.

📚Disney Mobile phones in Japan were rebadged versions of existing models with Disney branding and effects.

🔋Some Disney Mobile phones featured custom software and user interfaces, including touchscreens and physical keyboards.

Q&A

What were the key features of Disney Mobile phones?

Disney Mobile phones offered family-oriented features such as parental controls, priority messages, and location tracking.

Why did Disney Mobile fail in the US?

Disney Mobile struggled to compete with other mobile carriers and failed to attract a large customer base.

Did Disney Mobile have unique phones in Japan?

Disney Mobile phones in Japan were rebadged versions of existing models, but with additional Disney branding and effects.

What was the target audience for Disney Mobile in Japan?

Disney Mobile in Japan targeted young adults, especially women between the ages of 20 and 30 who were fans of Disney.

What are the differences between Disney Mobile in the US and Japan?

Disney Mobile in the US focused on family-oriented features, while in Japan, it targeted young adult Disney fans.

Timestamped Summary

00:00Disney Mobile was a short-lived attempt by Disney to enter the mobile phone market.

00:21Disney Mobile aimed to offer family-oriented cell phones with parental control features.

01:19Disney Mobile partnered with Sprint to become a mobile virtual network operator.

01:43The network in the US lasted only 18 months before it was discontinued.

02:00Disney Mobile made a comeback in Japan, targeting young adults who are fans of Disney.

02:32Disney Mobile phones in Japan were rebadged versions of existing models with Disney branding and effects.

03:23Some Disney Mobile phones featured custom software and user interfaces, including touchscreens and physical keyboards.

06:02Some Disney Mobile Android smartphones were released, running Android 2.3.