The Untold Story of BMW's M1: From Motorsport to Financial Disaster

TLDRThe BMW M1 was supposed to be a racing car, but it turned out to be a financial disaster. This video explores the journey of the M1, from its origins in BMW Motorsport to its struggles with production and sales. Despite its failures, the M1's legacy shaped BMW's future in the sports car market.

Key insights

🏎️The BMW M1 was initially intended to be a race car, developed by BMW Motorsport to compete in various motorsport events.

💰Due to financial issues and misappropriation of funds, the production of the M1 faced numerous challenges and setbacks.

🏢Lamborghini was initially involved in the development of the M1 but was later replaced by Ital Engineering and other suppliers.

🏎️🏁The M1 found success in its own racing series, ProCar, where Formula One drivers competed against privateer touring car drivers.

👎Despite its impressive performance and design, the M1 struggled to sell, with only 399 road cars produced, far less than the intended quantity.

Q&A

What was the original purpose of the BMW M1?

The original purpose of the BMW M1 was to serve as a race car developed by BMW Motorsport to compete in motorsport events.

Why did the production of the M1 face challenges?

The production of the M1 faced challenges due to financial issues, misappropriation of funds, and difficulties with suppliers like Lamborghini.

Who was involved in the development of the M1?

Lamborghini was initially involved in the development of the M1, but after financial troubles, other companies like Ital Engineering took over.

What was ProCar?

ProCar was a racing series created specifically for the BMW M1. It featured Formula One drivers racing against privateer touring car drivers.

How many road cars were produced and sold?

Only 399 road cars of the BMW M1 were produced and sold, far less than the original intended quantity.

Timestamped Summary

00:01The BMW M1 was initially meant to be a race car developed by BMW Motorsport.

03:53Production faced challenges due to financial issues and misappropriation of funds.

10:47ProCar was created as a racing series specifically for the BMW M1.

13:30Only 399 road cars were produced and sold, significantly less than the intended quantity.