📉Shrink-flation has been happening for decades across various products.
👁️🗨️Companies use psychophysics to hide size changes by altering dimensions.
💡Most consumers don't notice the difference due to our perception.
📉Shrink-flation has been happening for decades across various products.
👁️🗨️Companies use psychophysics to hide size changes by altering dimensions.
💡Most consumers don't notice the difference due to our perception.
Do companies openly announce product downsizing?
—No, they focus on positive promotions like bonus packs or extra sheets.
Will shrink-flation get worse?
—It's cyclical, intensifying during inflationary periods like we're experiencing now.
00:12Introduce shrink-flation and the suspicion that products are getting smaller.
01:21Highlight examples of products that have shrunk over the years, including chocolate bars and ice cream.
02:19Consumer advocate explains the three main reasons companies shrink products: rising raw material costs, transportation costs, and competition.
03:46Discuss various products that have experienced shrink-flation, such as potato chips, candy, and even herbs.
05:20Difficulty in finding data specific to shrink-flation in Singapore, but global inflation and supply constraints suggest it may occur.
06:00Conduct an experiment to demonstrate how consumers often don't notice size differences in products.
09:15Explain the psychological phenomenon behind consumers' failure to notice shrink-flation.
13:28Consult an expert to learn about companies' strategies in hiding size changes and refreshing their brands.
