The Time-Honored Craft of Borsalino: How These Iconic Hats Are Made

🧢Borsalino hats are made using a custom-made rabbit fur felt, which is a part of the brand's high-quality craftsmanship.

🔎The process of making a Borsalino hat involves at least 52 steps, including felting, shaping, and finishing.

🌍Borsalino hats gained popularity worldwide in the late 1800s to the 1920s, with over 2 million hats produced annually.

👒The decline in hat-wearing fashion, especially after World War II, led to a decrease in hat production and sales.

🌟Borsalino is adapting to the changing market by targeting younger buyers and expanding its product line to include other luxury accessories.

How long does it take to make a Borsalino hat?

—Each Borsalino hat takes at least two months to create, with at least 52 steps involved in the production process.

What materials are used to make a Borsalino hat?

—Borsalino hats are made using a custom-made rabbit fur felt, which is treated, felted, and shaped into a hat.

What led to the decline in hat-wearing fashion?

—The decline in hat-wearing fashion can be attributed to factors such as changes in societal norms and fashion trends, particularly after World War II.

Is Borsalino targeting younger buyers?

—Yes, Borsalino is working to attract younger buyers by making the brand more contemporary and fresh while maintaining its commitment to quality and tradition.

What other products does Borsalino produce?

—In addition to hats, Borsalino is expanding its product line to include other luxury accessories.

00:00Borsalino has been making high-end hats for over 160 years.

01:30Each Borsalino hat takes at least two months to create, with at least 52 steps involved in the production process.

03:45Borsalino hats gained popularity worldwide in the late 1800s to the 1920s, with over 2 million hats produced annually.

06:12The decline in hat-wearing fashion, especially after World War II, led to a decrease in hat production and sales.

08:40Borsalino is adapting to the changing market by targeting younger buyers and expanding its product line to include other luxury accessories.