The Superiority of Email Over Social Media for Engagement and Sales

💥Email is an asset that you own and control, while social media accounts can be canceled or affected by algorithm changes.

📧Email has less competition in the inbox compared to the highly competitive social media feed.

💰Email is more effective for driving sales, with email lists being sold for millions of dollars.

📩Email marketing is easier to do compared to the complex processes involved in creating attention-grabbing social media content.

🔗Newsletters act as a bridge between social media and email, allowing for a softer call-to-action and driving engagement.

Why is email considered an asset?

—Email is considered an asset because you own and control it, unlike social media accounts that can be canceled at any time.

How does email have less competition than social media?

—When someone receives an email, it is less competitive than a social media feed. Even if they receive many emails, it is still easier for an email to stand out.

Why is email more effective for sales?

—Email is more effective for sales because it allows for a direct and personalized connection with the audience. People are more likely to take action when receiving an email.

Why is email marketing easier to do?

—Email marketing is easier to do compared to social media because all you need to do is write an email and click send. Social media requires complex processes like video editing and creating attention-grabbing content.

How can newsletters bridge the gap between social media and email?

—Newsletters act as a bridge between social media and email by allowing for a softer call-to-action. Instead of asking for a direct sale, you can ask people to sign up for your newsletter, which can later lead to sales.

00:00Email generates 145 times more clicks and engagement compared to social media.

03:40Email is considered an asset because you own and control it, unlike social media accounts.

05:46Email has less competition in the inbox compared to the highly competitive social media feed.

11:45Email is more effective for driving sales, with email lists being sold for millions of dollars.

14:46Email marketing is easier to do compared to the complex processes involved in creating attention-grabbing social media content.

16:10Newsletters act as a bridge between social media and email, allowing for a softer call-to-action and driving engagement.

20:34Email is a powerful tool for closing deals and driving sales, while social media is better for building an audience and relationships.