The State of the Auto Industry: Q1 2024 Review

TLDRIn Q1 2024, the auto industry saw a new vehicle sales rate of 15.5 million, meeting expectations. The sales pace has been fluctuating, and it's unclear whether the market is slowing down or experiencing temporary adjustments. Full-size pickup trucks have seen a decline in sales, possibly due to high prices and a housing market slump. Midsize pickup trucks and compact SUVs are gaining popularity as consumers look for more affordable options. GM and Buick have positioned themselves well in the market by offering affordable luxury vehicles.