The State of Celebrity Makeup Brands: An Analysis

📈Rare Beauty has gained a strong following, with almost 7 million Instagram followers and a daily average of 9,000 new followers.

📉Kylie Cosmetics, once the leader in the celebrity makeup space, has seen a decline in popularity, losing almost 30,000 followers in the last 30 days.

🆕Road Skin, a newer brand, is gaining traction with 1.1 million followers and a daily average of 2,000 new followers.

💡Kylie Jenner should focus on innovation and creating something unique to bring back excitement to her brand.

💰Kylie Jenner's wealth and fame shouldn't overshadow the need for fresh ideas in the makeup industry.

Why is Rare Beauty so popular?

—Rare Beauty has gained popularity due to its approachable and innovative products, as well as Selena Gomez's connection with fans.

What has contributed to Kylie Cosmetics' decline?

—Kylie Cosmetics' decline in popularity can be attributed to lack of innovation and an over-saturated market.

Why is Road Skin gaining followers?

—Road Skin is attracting followers with its fresh and new approach in the market, offering something different than existing brands.

What can Kylie Jenner do to revive her brand?

—Kylie Jenner needs to listen to her audience, come up with unique and exciting ideas, and bring something fresh to the makeup industry.

How important is innovation in the makeup industry?

—Innovation is crucial in the makeup industry to keep consumers interested and excited about new products. Celebrity brands should constantly strive to bring something new and unique to the market.

00:00In this video, we analyze the popularity and performance of celebrity makeup brands, with a focus on rare Beauty, Kylie Cosmetics, and Road Skin.

09:59Kylie Jenner's brand, Kylie Cosmetics, has experienced a decline in popularity, possibly due to lack of innovation and saturation in the market.

12:21Road Skin, a newer brand, has gained traction with its unique approach and has been attracting followers.