The Night Stones Kickstarter campaign started strong, raising $5,000 in the first hour.
However, the project's growth slowed over time, and by day four, it was only making $13 every hour.
The campaign goal was set at $330,000, and if it didn't reach that amount, the project would not receive any funds.
A lucky break occurred when Games Radar featured Night Stones, which helped reach a new and larger audience.
Backer Camp, a marketing company, offered their services and helped drive more traffic to the campaign, leading to sustainable growth.