The Rollercoaster Journey of Night Stones: From Kickstarter Success to Overcoming Challenges

TLDRThe video discusses the journey of the game Night Stones on Kickstarter, from a successful start to facing challenges and ultimately reaching its funding goal. The creator shares insights, experiences, and future plans for the game.

Key insights

The Night Stones Kickstarter campaign started strong, raising $5,000 in the first hour.

However, the project's growth slowed over time, and by day four, it was only making $13 every hour.

The campaign goal was set at $330,000, and if it didn't reach that amount, the project would not receive any funds.

A lucky break occurred when Games Radar featured Night Stones, which helped reach a new and larger audience.

Backer Camp, a marketing company, offered their services and helped drive more traffic to the campaign, leading to sustainable growth.

Q&A

How much did Night Stones raise on Kickstarter?

Night Stones raised just over $36,000 on Kickstarter.

What were the expenses of the campaign?

The expenses of the campaign included Kickstarter fees of $2,700, advertising fees of $88,000, and $500 in commissions to Backer Camp.

What changes were made to the Kickstarter page under Backer Camp's guidance?

Under Backer Camp's guidance, changes were made to the Kickstarter page, including showcasing game content earlier and reducing the creator's visibility in the video.

What new features were added to Night Stones?

New features added to Night Stones include climbing, fishing, carrying, and a combat-like mechanic with the introduction of enemies like Fang weeds.

What is the current status of Night Stones?

Night Stones will be presented at Steam Nextfest, and a free demo of the game will be available during the event.

Timestamped Summary

00:00The video discusses the rollercoaster journey of Night Stones on Kickstarter.

00:19The campaign started strong, raising $5,000 in the first hour.

00:56However, the project's growth slowed, making only $13 every hour by day four.

01:21Games Radar featured Night Stones, helping reach a new audience.

02:09Backer Camp offered their services and helped drive sustainable growth.

03:21Night Stones raised just over $36,000 on Kickstarter.

03:40Expenses of the campaign included Kickstarter fees, advertising fees, and commissions to Backer Camp.

05:24New features, including climbing, fishing, carrying, and enemies like Fang weeds, were added to Night Stones.

06:12Night Stones will be presented at Steam Nextfest, and a free demo will be available.