The Rise of the Sephora 10-Year-Olds: A Disturbing Trend in the Beauty World

👧Pre-teens are causing chaos in Sephora stores, trashing makeup displays and creating messes for staff members.

💄These young girls are using and mixing expensive products, causing concern among Sephora employees and customers.

🏬The lack of third places for pre-teens may be contributing to their presence in Sephora stores as a form of entertainment.

📲Influencers on social media may be influencing pre-teens to engage in beauty and skincare routines at a young age.

👪Parents need to take responsibility for monitoring their children's behavior and setting boundaries to prevent these incidents.

Why are pre-teens causing chaos in Sephora stores?

—Pre-teens are seeking entertainment and are drawn to the allure of luxury makeup brands. They engage in destructive behavior, such as trashing makeup displays and mixing products.

Are all pre-teens behaving like this in Sephora stores?

—Not all pre-teens exhibit this behavior, but there have been numerous reports of incidents involving disruptive and disrespectful behavior by young girls in Sephora stores.

What is the impact of this trend on Sephora employees and customers?

—Sephora employees have to deal with the aftermath of these incidents, cleaning up messes and handling difficult customers. Other customers may feel uncomfortable or have their shopping experiences disrupted.

Why are pre-teens interested in the beauty and skincare industry?

—Influencers on social media, especially platforms like TikTok, have created a fascination with makeup and skincare routines among young girls. They want to emulate their favorite influencers and be part of the beauty world.

What can be done to address this issue?

—Parents should actively monitor their children's behavior and set boundaries. Sephora should also consider implementing stricter policies to deter this behavior and protect their employees and customers.

00:00Pre-teens are causing chaos in Sephora stores by trashing makeup displays and creating messes for staff members.

01:32These young girls are using and mixing expensive products, causing concern among Sephora employees and customers.

02:42The lack of third places for pre-teens may be contributing to their presence in Sephora stores as a form of entertainment.

05:23Influencers on social media may be influencing pre-teens to engage in beauty and skincare routines at a young age.

09:40Parents need to take responsibility for monitoring their children's behavior and setting boundaries to prevent these incidents.

11:57Pre-teens are seeking entertainment and are drawn to the allure of luxury makeup brands. They engage in destructive behavior, such as trashing makeup displays and mixing products.

23:23Not all pre-teens exhibit this behavior, but there have been numerous reports of incidents involving disruptive and disrespectful behavior by young girls in Sephora stores.

25:33Sephora employees have to deal with the aftermath of these incidents, cleaning up messes and handling difficult customers. Other customers may feel uncomfortable or have their shopping experiences disrupted.