Tesla has risen from obscurity to second place in the most searched car rankings, surpassing top brands like BMW and Mercedes-Benz.
Toyota remains the most searched car brand, but Tesla's rapid ascent suggests it may overtake Toyota in the future.
Tesla's rise in popularity can be attributed to its widespread advertising campaign during the festive season.
The success of Tesla's Cybertruck has contributed to its increased search interest and brand recognition.
Opinions and controversies surrounding Elon Musk have not affected Tesla's growing popularity.