The Rise of Corporate Fashion: From Past to Present

TLDRThis video explores the trend of incorporating office wear in fashion, tracing its origins from the 1970s to the present day. It discusses the influence of movies like 'American Psycho' and TV shows like 'Mad Men' on the popularity of corporate fashion. The video also touches on the significance of suits in the workplace and the conflicting advice given to women regarding their attire. Learn about the corporate fetish and commuter core trends that have emerged in recent years.

Key insights

💼Office wear has become a popular trend, often referred to as the 'corporate fetish', with influences from movies like 'American Psycho' and TV shows like 'Mad Men'.

🌃Campaigns like Reformation's featuring Monica Lewinsky have embraced the vintage office space aesthetic, contributing to the corporate fashion trend.

👠The resurgence of office wear incorporates elements from the 1980s, 1990s, and early 2000s, including shoulder pads, pencil skirts, and bold accessories.

🚇The 'commuter core' trend emerged, celebrating the messy, unpolished look of working women during their commute, with a focus on large bags, hoodies under blazers, and sneakers.

👗Women have received conflicting advice about their attire, with some advocating for sexier clothing to empower themselves, while others argue for a more conservative approach in the workplace.

Q&A

What is the 'corporate fetish' in fashion?

The 'corporate fetish' refers to the trend of incorporating office wear and the aesthetics associated with the business environment in fashion. It includes elements like suits, blazers, and pencil skirts, often with a vintage or retro twist.

What is the 'commuter core' trend?

The 'commuter core' trend celebrates the casual and relaxed style of working women during their commute. It often features oversized bags, hoodies under blazers, and sneakers, giving a more laid-back and effortless look.

What influences have shaped the rise of corporate fashion?

Movies like 'American Psycho' and TV shows like 'Mad Men' have had a significant impact on the popularity of corporate fashion. These cultural references showcase the aesthetics and dress codes associated with the corporate world, inspiring fashion trends.

What is the significance of suits in the workplace?

Suits have traditionally been seen as a symbol of authority, discipline, and professionalism in the workplace. They have a long history in men's fashion but have also become a staple in women's professional attire, empowering individuals and establishing a sense of competence.

What advice is given to women regarding their office attire?

The advice given to women regarding their office attire is often conflicting. Some suggest embracing sexier clothing to assert their confidence and individuality, while others advocate for a more conservative and professional approach, avoiding any distractions or misconceptions based on appearance.

Timestamped Summary

00:00Introduction and sponsorship message.

03:44Discussion of Monica Lewinsky's collaboration with the fashion brand Reformation and the purpose of the campaign.

02:43Introduction to the topic of incorporating office wear in fashion and the importance of having a website.

04:12Exploration of different terms used to describe the current trend in fashion, including 'corporate fetish' and 'commuter core'.

05:21Analysis of the influence of movies like 'American Psycho' and TV shows like 'Mad Men' on the popularity of corporate fashion.

11:19Discussion of the history of suits and the cultural symbolism associated with them.

16:38Examination of conflicting advice given to women regarding their attire in the workplace.

18:17Conclusion and discussion of the importance of dressing appropriately in the workplace.