The Rise and Success of Chocolate Diamonds

🍫Brown diamonds, also known as Chocolate Diamonds, were once considered low-quality and undesired. However, rebranding efforts and market demand have led to their increased value and popularity.

💎Le Vian Corp, through their branding of Chocolate Diamonds, played a significant role in the rise of brown diamonds' popularity and value.

🔝Chocolate Diamonds' popularity has led to a significant increase in their price. Gem-quality brown diamonds now sell for up to $10,000 per carat.

🌈Diamonds come in various colors due to different elements in their formation. Brown diamonds get their color from the presence of certain elements, and their color intensity determines their value.

🌏The majority of brown diamonds come from the Argyle Mine in Australia, which opened in 1986. Despite questions about the quality of Argyle stones, companies have found a market for them.

Why are Chocolate Diamonds so valuable?

—The value of Chocolate Diamonds has increased due to their rebranding and rising market demand. Le Vian Corp's branding efforts played a significant role in this. Additionally, brown diamonds from the Argyle Mine, which is the world's largest producer of brown diamonds, have become highly sought after.

Are Chocolate Diamonds natural or treated?

—Chocolate Diamonds, like other colored diamonds, are natural and not treated to achieve their color. The brown color of these diamonds comes from specific elements present during their formation.

How much do Chocolate Diamonds cost?

—The price of Chocolate Diamonds varies based on factors such as size, color intensity, and overall quality. Gem-quality brown diamonds can sell for up to $10,000 per carat, and larger stones can command even higher prices.

Can I find Chocolate Diamonds in other jewelry stores?

—While Le Vian Corp holds the trademark for the name 'Chocolate Diamonds,' other jewelry stores may sell similar brown diamonds under different names like Champagne, Cognac, or Cappuccino diamonds. It's important to verify the authenticity and quality of the diamonds before making a purchase.

Will the popularity of Chocolate Diamonds continue to grow?

—The groundwork has been laid for the continued interest and demand for colored diamonds, including brown or Chocolate Diamonds. Even if the Argyle Mine eventually runs out of diamonds, the popularity of brown diamonds is likely to sustain and potentially grow further.

00:00Rihanna wore a $130,000 Chocolate Diamond necklace to the 2018 Grammys.

00:23Brown diamonds were once considered cheap and low-quality.

01:20The Argyle Mine in Australia, which produces the majority of brown diamonds, opened in 1986.

01:53Le Vian Corp trademarked the name 'Chocolate Diamonds' in 2000.

02:02The rebranding of brown diamonds as 'Chocolate Diamonds' led to their increased popularity.