The Rise and Fall of Segway: A Tale of Innovation and Failure

TLDRSegway, once hailed as a groundbreaking invention, failed to meet sales targets and became the subject of jokes. Its high price, lack of cool factor, and impracticality in modern society contributed to its downfall. Despite efforts to improve, Segway ultimately ceased production in 2020.

Key insights

🔑Segway failed due to its high price, lack of cool factor, and limited practicality in modern society.

📉The initial hype surrounding Segway led to high expectations, but the product failed to meet sales targets.

💡Segway's lack of safety regulations and the rise of electric scooters also contributed to its decline.

💰Segway's high price tag of $5,000 made it unaffordable for most consumers.

🚫Segway's association with dorkiness and viral videos of accidents further damaged its reputation.

Q&A

Why did Segway fail?

Segway failed due to its high price, lack of cool factor, and limited practicality in modern society.

What were the sales targets for Segway?

Segway projected 100,000 sales in its first year but only sold 140,000 models in its entire lifespan.

What other factors contributed to Segway's decline?

Segway's lack of safety regulations and the rise of electric scooters also contributed to its decline.

How much did Segway cost?

Segway had a price tag of $5,000, which was too expensive for most consumers.

Why did Segway have a dorky reputation?

Segway's association with viral videos of accidents and its lack of perceived cool factor contributed to its dorky reputation.

Timestamped Summary

00:00Segway, once hailed as a groundbreaking invention, failed to meet sales targets and became the subject of jokes.

00:23Segway was invented by Dean Kamen and unveiled in 2001 as a personal transporter.

01:28Segway's high price tag of $5,000 and lack of practicality made it unappealing to consumers.

02:42Segway's reputation was further damaged by viral videos of accidents and its association with dorkiness.

03:55Segway failed to meet sales targets and was eventually acquired by Ninebot in 2015.