📚Rachel Hollis gained popularity with her book 'Girl, Wash Your Face,' which preached self-help messages and empowerment to women.
💥Hollis faced multiple controversies, including plagiarizing quotes and claiming them as her own on social media.
📉The controversies and the timing of her career led to a decline in popularity and book sales.
🔍Hollis targeted conservative women who sought empowerment but didn't necessarily identify as feminists.
📈Hollis marketed herself as an idealized figure for women who valued success in business and family life.