The Rise and Fall of Mitsubishi: From Rally Dominance to Business Struggles

🚗Mitsubishi's success was built on their dominance in rally racing, with the iconic Lancer Evolution leading their winning streak.

💥Poor decisions and bad deals in the past led to Mitsubishi's downfall, resulting in the loss of not only the Evo but also their entire company.

🏁Motorsports played a crucial role in Mitsubishi's success, allowing them to stay competitive in the market against rivals like Honda and Nissan.

🌍Mitsubishi's international presence and diverse product range, from ships and trains to cars, contributed to their initial success in the automotive industry.

🔧The evolution of the Lancer model, specifically the introduction of the Lancer Evolution, played a significant role in Mitsubishi's popularity and fanbase.

Why did Mitsubishi's rally dominance come to an end?

—Mitsubishi's rally dominance came to an end due to the introduction of new WRC regulations, which made their previous Group A cars ineligible to compete.

What was the significance of the Tommi Makinen Edition Evo?

—The Tommi Makinen Edition Evo was a tribute to Tommi Makinen's incredible success as a rally driver with Mitsubishi. It showcased the Evo's performance capabilities and established it as a legendary sports car.

What impact did the Evo have on Mitsubishi's popularity?

—The Evo played a significant role in boosting Mitsubishi's popularity, especially among car enthusiasts. Its performance, advanced technology, and association with rallying made it highly desirable.

Why did Mitsubishi struggle as a business?

—Mitsubishi's struggles as a business can be attributed to poor decisions, bad deals, and the effects of economic crises like the oil crisis. These factors led to financial difficulties and a decline in their market position.

What lessons can be learned from Mitsubishi's story?

—Mitsubishi's story highlights the importance of adaptability, making strategic decisions, and staying ahead of the competition. It also serves as a reminder of the impact that motorsports and iconic models can have on a brand's success.

00:00Mitsubishi, once a beloved carmaker, faced business struggles that led to their downfall.

02:04Mitsubishi's success was built on their dominance in rally racing.

04:48Mitsubishi's international presence and diverse product range contributed to their initial success.

12:06Tommi Makinen's success as a rally driver with Mitsubishi established the Evo as a legendary sports car.

15:25Mitsubishi's rally dominance came to an end due to new WRC regulations.