The Rise and Fall of Infomercials: A Closer Look at the Long-Form Advertisements

TLDRInfomercials, long-form advertisements designed to educate viewers on a product, rose in popularity during the 1980s and 1990s. They took advantage of the deregulation of television advertising and the growth of cable TV. However, with the decline of cable TV and the rise of streaming services, infomercials have lost their influence. Despite this, some companies still find success in using infomercials to market their products.