The Rise and Fall of Iconic Food Brands: Craft Cheese and Jello

??Craft cheese was invented in 1903 and became a popular choice for over a century, but faced challenges with changing consumer preferences for healthier options.

??Jello, invented in the late 19th century, experienced a peak in popularity in the 1960s but sales declined as it became associated with inexpensive and diet foods.

??Craft cheese and Jello both tried to adapt to changing trends, with craft introducing low-fat and preservative-free options, and Jello promoting sugar-free versions, but these efforts were not enough to reverse the decline.

??Craft cheese's sales were impacted by concerns over its ingredients and the shift towards healthier eating, while Jello's decline can be attributed to its reputation as a diet food and the rise of alternative dessert options.

??Both brands faced challenges in repositioning their image and appealing to a new generation of consumers, resulting in a decline in sales and market value.

What challenges did craft cheese face?

—Craft cheese faced challenges with changing consumer preferences for healthier options and concerns over its ingredients.

Why did Jello's reputation decline?

—Jello's reputation declined as it became associated with inexpensive and diet foods, making it less appealing to consumers.

Did craft and Jello try to adapt to changing trends?

—Yes, both brands introduced new product variations to cater to changing consumer preferences, but these efforts were not enough to reverse the decline in sales.

What factors contributed to craft cheese's decline?

—Craft cheese faced challenges from the shift towards healthier eating and concerns over its ingredients, leading to a decline in sales.

Why did Jello struggle to appeal to a new generation?

—Jello struggled to appeal to a new generation due to its reputation as a diet food and the rise of alternative dessert options.

00:00[Music] These iconic Brands went from All American Staples to endangered eats. Craft cheese, once controlled a significant portion of the US cheese market, but faced challenges with changing consumer preferences. Jello, once a beloved dessert, saw a decline in sales after its peak in the 1960s. Both brands tried to adapt to changing trends but struggled to appeal to a new generation of consumers. Craft cheese faced challenges with changing preferences for healthier options and concerns over its ingredients. Jello's decline can be attributed to its association with inexpensive and diet foods. Despite efforts to reposition their brands, both faced a decline in sales and market value.